Valentina Moretti Opens the Soy Machin Era with “Doctor Machin”

Soy Machin translates to “I am a man” in Spanish. For years it has been weaponized across Latin America against trans women, used to dismiss, to demean, to deny. Valentina Moretti picked it on purpose. She named her new alias after it, called the debut single “Doctor Machin,” and built the whole project around the act of taking a phrase that was supposed to shrink her and turning it into something she controls. The result is not a statement track or a manifesto. It is a club song. The reclamation is in the chorus, the cadence, and the room you choose to play it in.

That decision is the most Valentina-Moretti thing she has ever done. Her writing has always trusted music as the form, not the explanation. “Doctor Machin” is sung in Spanish, leans into the harder textures of electroclash and Electronic Body Music, and lets the language do the heavy lifting without a press-release framing. You either understand what is happening, or the rhythm pulls you in until you do.

“Doctor Machin” is also the inaugural release on CyberFetish Records, the independent label Valentina co-founded with Mark Gartenberg, the director of SXSW’s annual songwriting camp. The label’s stated reference point is the underground club culture of 1990s New York City, the era when fetish nightlife, post-disco electronics, and queer rooms were quietly building the vocabulary that mainstream electronic music would later borrow from. CyberFetish exists to bring that lineage forward, not to recreate it.

Setting up a label is not new territory for Valentina. She started Rex Records years ago because no one would release her music, and her debut single “Roller Derby Girls” and her first album “Technopop” (the latter reviewed by electronic-music icon Mark Reeder) were both put into the world on her own terms. CyberFetish is the next move, this time with intention from day one. It is built to make space for artists working at the intersection of sound, style, and social progress, and “Doctor Machin” is the proof that the label is going to put its money where its mission is.

Valentina Moretti has spent more than a decade earning the position to make a song like this. She is the only Latin American artist who currently holds simultaneous brand-ambassador roles with Roland, Korg, and Novation. She has played EDC’s Circuit Grounds stage, Tecate Emblema, and Palacio de los Deportes. Spotify put her face on a Times Square billboard through its Equal initiative. The NFL and FOX Deportes featured her in their Super Bowl LVII campaign. In 2025 she became the first Latin trans woman to headline a BBC Radio 1 Dance broadcast through the HE.SHE.THEY residency.

The receipts on the production side go back even further. Her catalogue carries collaborations with Pete Bellotte (the producer behind Donna Summer’s defining records), Robert Margouleff (Stevie Wonder), Richard Gibbs (“The Simpsons,” “Battlestar Galactica”), and Gordon Raphael (The Strokes). Her sound has always been built on vintage analogue gear like the Jupiter 8, Juno 106, and the original Linndrum, and her stated influences run from Kraftwerk and Wendy Carlos to Depeche Mode and Pet Shop Boys. “Doctor Machin” inherits all of that, then pushes it harder.

Valentina has written publicly about the path that led here, including a generous Women’s History Month essay for Atwood Magazine where she walked through the rejection, the misogyny, the transphobia, and the seasons of her life that came before the billboards and the festival stages. We will not paraphrase that essay. It deserves to be read in her words. What we will say is that “Doctor Machin” is what it sounds like when an artist stops asking the room for permission and starts setting the tempo of the room herself. The song is direct. The intent is direct. The release is direct.

Two weeks after the original release, CyberFetish Records will follow with the Tommie Sunshine remix of “Doctor Machin.” Sunshine has more than 300 remixes to his name, including reworks for Katy Perry, Dua Lipa, Donna Summer, Santana, Fall Out Boy, and the Yeah Yeah Yeahs, and a long history on the main stage of Ultra Music Festival and the Hard stage at Electric Daisy Carnival Las Vegas. His name on the record is a signal of what kind of company this label intends to keep. If “Doctor Machin” is your first Valentina Moretti song, you have arrived at exactly the right moment. If you have been with her since Rex Records, this is the chapter you have been waiting for.